Highlights from the 2017 ProShare Conference

4 October 2017

Charlotte Cooper

Yesterday saw the Stitch gang rise early and make their way to County Hall on the Southbank for the 2017 ProShare Conference. A key event in the UK reward calendar, this year’s venue was an excellent choice by Gabbi and the ProShare team, giving delegates plenty of room to network while overlooking the Thames.

With the conference theme in mind – The future of share plans – the Stitch team presented over two sessions:

Jane and Emma looked at the changing face of channels through the ages with Keri Simm from Diageo. They took their audience on a journey through communications trends of the past and sharing current projects, they questioned what lies at the heart of a successful communication campaign, and whether advances in technology will help or hinder that theory.

Charlotte and Amy presented at the end of the day with James Eaton from Vodafone. By sharing some of this year’s most intriguing marketing campaigns (including some of our own projects) and drawing out key themes of personalisation and interaction, they inspired delegates to look further afield for ways to improve their future share plan communications.

So, what were our top highlights from the 2017 ProShare Conference?

Ann Govier touched on the importance of creating both an external and internal narrative around gender pay gap data. If you’ve read our blog, you’ll know that we feel particularly passionate about this point. If you’d like to hear a bit more from us on how you should be communicating your results to employees, join us for our webinar on 8th November with other 2017 ProShare Conference panellist Dr Zara Nanu.

Stitch clients Tullow Oil presented alongside Pinsent Masons to talk about the real impact that share plans can have on employees. It really highlighted the critical role that targeted and personalised communications play in making sure that employees understand the financial value of their plans. And encouragingly this has led to increased retention for Tullow Oil – is that what they call a win-win?

The MiFID session at the 2017 ProShare Conference was arguably busier than Glastonbury. This new piece of legislation hitting in January 2018 will mean that primary nationality will now need to be documented for many share plan transactions. Not only will this add an administrative headache for many, but communicating this requirement to employees effectively will need careful thought.

Alongside Tapestry, Claire Sykes from Rolls-Royce and Gurneet Marwaha from Thomas Cook focussed on the ever changing details of compliance in incentive plans. Although presenting different approaches to this challenge they both agreed that compliance needs to be balanced with both business and employee needs.

The 2017 ProShare Conference was an excellent opportunity to meet with old industry friends and make new connections. Now we can start thinking about the next highlight in the ProShare calendar, the Annual ProShare Awards, on the 6th December.

Let us know what you thought of the day on Twitter, but if you’d like to talk about your own communication challenges, drop us a line.