The Great British Taste Off

6 December 2017

Lauren Read

Here at Stitch, a Bristol based internal communications agency, we specialise in taking tricky and complex subjects and making them simple – and this is no exception when it comes to Christmas confectionery. This year, we’ve decided to make life a little easier when selecting the best grub for greedy mouths by doing a taste test. And what better item to put to the test than the mighty mince pie, the Christmas classic and must-have for every Crimbo get together.

We will review a selection of mince pies based on the following criteria:

Tesco’s Finest

RRP £2.00

Look 4/5

Pastry 3/5

Filling 4/5

Overall 3.5/5

Commentary: Although we all enjoy a little Christmas tipple, we felt the filling had a drop too much booze for a Tuesday afternoon. However, the decoration and presentation was simply divine!



Mr Kipling

RRP £1.50

Look 4.5/5

Pastry 4.5/5

Filling 4/5

Overall 5/5

Commentary: This pie tasted as good as a homemade mince pie. It looked great and the flavours were lovely – Stitch liked this pie very much so!



Sainsbury’s Finest

RRP £2.00

Look 5/5

Pastry 4/5

Filling 3.5/5

Overall 4/5

Commentary: a very firm interior, yet quite sweet and verging on ‘jammy’. Emma commented “it tastes like a figgy roll, a figgy roll Jane, a figgy roll!” We like that you can see some of the mince poking through the star shaped topper. A very cute mince pie, ho ho ho.




RRP £1.75

Look 3/5

Pastry 2/5

Filling 3.5/5

Overall 2/5

Commentary: We felt a certain white bearded man had left Greggs off of his Christmas wish list this year as their mince pies were definitely lacking a certain festive cheer in terms of appearance.  Although there was ample filling, at times we felt the mincemeat was too tart and verging on vinegary.



Verdict: So that’s it folks, the Stitchers have spoken, this year’s winner is Mr Kipling! A Christmas classic that’s fought off stiff competition and maintained king of the pie status, Merry Christmas Mr Kipling.

*All words and opinions featured in this review blog post are Stitch Communications’ own. We did not receive any mince based bribery or payment.

This Christmas, we’re taking the opportunity to #spreadthecheer by doing nice, unexpected and festive things for people around us. Why not take a look at our Twitter to see what we’ve been up to. Stay tuned and don’t forget to #spreadthecheer