Predictions for 2019
16 January 2019
So here we are, it’s 2019 already! How did that happen? It seems like only yesterday we were wondering whether Meghan Markle’s dad would walk her down the aisle, or whether we’d ever get that Baby Shark song out of our heads – sorry…
As we look to the year ahead, we thought we’d dust off our crystal ball and see what we could see on the horizon for us here at Stitch. Here are some of our predictions for 2019.
We’re getting bigger
Due to an extraordinarily successful 2018 we need more hands on deck. We’re on the lookout for some suitably brilliant people to join us at Stitch HQ, so if you know an amazing Account Manager, Account Executive, Copywriter or Creative Designer then tell them to drop us a line.
New clients, new solutions
We’ve recently started working with some fantastic new clients and are looking forward to finding innovative and inspiring ways to help them solve their communications issues. DS Smith, the global packaging giant, are relaunching their Sharesave plan for 2019 as well as sending out communications on the existing plan reaching maturity. Their staff are based in over 200 locations speaking more than 40 languages, so we’ll be planning a clear message across a range of media that delivers a bold call to action, no matter what their nationality.
Aristocrat is one of the world’s leading providers of gaming solutions. They recently approached us wanting to launch a new employee share purchase plan. They have a global staff of over 5000 employees in 90 countries so we’ll be drawing up a bold and colourful communications strategy that needs to engage with a staff who are used to pushing the boundaries of creativity and technology on a daily basis.
We’ll also be working with another new client, Telefonica, the Spanish telecoms firm. They’ve asked for our help in communicating the results of their gender pay gap reporting. This is the first time we’ll be working on gender pay comms with a client outside the UK, but the lack of understanding around the key causes and possible solutions remain the same, so we’re looking forward to bringing our in-depth knowledge to the table.
The Gender Pay Gap – the long road ahead
Speaking of the gender pay gap reminds us that in April this year it’ll be time for all UK companies with at least 250 employees to publish their latest gender pay gap figures. Whilst issues around gender pay have stayed in the UK business headlines, it will be interesting to see how companies are doing in their efforts to reduce the gap. We worked with lots of our lovely clients last year in putting together clear and effective communications which brought the primary issues into focus for businesses and their employees.
A year on we’ll be working with many of those clients again, pulling together the headlines from this year’s audit and creating a clear narrative for employees to follow what’s being done to improve the overall picture. The good news is it looks like the gap is closing for a large percentage of businesses but as we know, gender parity is about much more than gender pay. Companies need to be looking at, and addressing, issues around diversity and inclusion when trying to build a picture of true equality for all. Ultimately there is a long road ahead, but that’s okay, as long as we’re all moving in the right direction.
Don’t procrastinate – animate!
Let’s cut to the chase. Employee communications and animation are made for each other. We think this emerging trend will continue to blossom in the coming year (and beyond) as it’s the perfect way to get your message across to your employees in a concise, colourful and engaging manner. It’s more exciting to look at than a written report or pdf (though don’t tell our copywriter!) and is entirely customisable to your budget. Additionally, it’s super portable in that it can be easily accessed and consumed online, in emails or team meetings or even shared in breakout areas, lifts, canteens, buses or social media.
We think the options are pretty limitless so if you’d like to learn a bit more about the possibilities for animation in your next employee communications drop a line to Amy, our creative director.
Don’t mention the B word
Okay, we won’t actually spell it out but if and when Britain leaves the EU it’s going to affect us all to a greater or lesser extent and making sure there is an open and honest dialogue going on with your employees about what it means for them is going to be vital.
We’ll be here to help you devise the best way to structure this whenever you need us.
We’re sure there will be many more exciting developments around the corner that even our crystal ball can’t visualise but we’re ready for whatever they may be, so here’s to a fantastic 2019 for us all!