Last year we worked with Diageo to review and update their Share Incentive Plan and Sharesave plans, however due to a few changes, they wanted to refresh the communications this year. This was mainly focused around the higher contribution limit that allows current participants to invest more every month. We helped to:
We were delighted to be asked by Diageo to help them take another look at their communications this year. The reason for the refresh was due to their two employee share plans – Share Incentive Plan and Sharesave – having increased contribution limits. Given that we knew the history of these plans and had worked extensively with Diageo before, we were able to jump right in and ensure that this message was celebrated appropriately for employees.
Keeping the existing creative concept at the heart of the project, our objective was to revisit last year’s Share Incentive Plan and Sharesave communications and weave in the new messaging that would let employees know about this new and improved offering. As part of this, we:
By keeping within the extensive Diageo colour palette, we felt that the bold and bright outcome would engage employees and draw their attention to the Share Incentive Plan and Sharesave changes.
Was it a success?
As a client, Diageo are really vibrant and fresh with their ideas – always open to new creative suggestions, which is always a key element to a successful campaign like this. Will the communications help drive take up? Check back soon to find out…