Driving inclusivity through enhanced employee communications

24 March 2021

Jeremy Couper-Crane

As employers continue to place greater emphasis on their diversity, inclusion and wellbeing agendas, we’ve noticed an increased desire from our clients to use their employee communications to help drive culture change and ensure their people feel supported and included.

Why has this happened?

Global workforces are experiencing massive change in the way they function day-to-day. As we all know, employees are working remotely more than ever, so businesses are having to rethink the way they use communications to reach their employees. We’ve also witnessed a renewed focus on wellbeing and mental health as people reassess how their work and home life blend together.

At the same time communications technology has continued to develop at great speed, enabling greater choice in what those communications look like and how they deliver their message.

With all this going on it’s really important you listen to the wider conversations taking place and ensure your communications strategy reflects the changes taking place in society. What you’re saying will then feel more relevant and will be something with which your people can easily connect.

Employees value transparency and they’ll want to know they’re working for a company that feels progressive, supportive and inclusive; a place where they can bring their true selves to work. Doing so will drive trust and loyalty and help you attract and retain the best people from a more diverse and skilled talent pool.

What can you do?

Some things to think about:

The road ahead

Ensuring your communications remain inclusive will be a continuous journey which should not be rushed. Take time to:

  1. Learn – Always challenge yourself to broaden your views;
  2. Recognise progress – Celebrate the improvements you make to your communications strategies along the way; and
  3. Start a conversation – Ask your audience how they feel about the communications you send out. Listen to their feedback and use it to inform future improvements.

Talk to us if you’d like to discuss ways to build inclusivity into your communications campaigns and help develop an employee culture where all your people feel respected, valued and included.