With new legislation requiring employers to publish figures comparing men and women’s average pay across an organisation, we were approached by a top biopharmaceutical company to help publish their results and create some gender pay gap communications for their employees.
Here’s what we did in a nutshell:
The Brief: The client came to us with four main objectives for their communications. They wanted them to:
The challenge: With gender pay reporting new to everyone this year, the client wanted us to help them come up with an approach that was sensitive enough so as not to catapult them into the headlines for the wrong reasons, but progressive enough to maintain their reputation as an excellent employer.
The solution: Our job was to produce a campaign that tackled the gender pay gap head on and reassured employees that they were at the heart of any actions their company were taking as a result of the reporting:
Outcome: A very happy client, who truly committed to explaining this difficult topic to employees with no compromises. Their new gender pay gap communications were just one part of a very large effort to keep employees engaged and informed in the business. We’re pleased to have done our part!